Medium Archives - KOJO BAFFOE

Making money off newsletters and other content

While I am still trying to make sense of Clubhouse, I did end up in a room the other day where the topic of discussion was on how to monetise newsletters. What drew me to the room was Dan Runcie, whose work with his platform Trapital I have been following for a couple of years – including interviewing him when I had a radio show in 2018/19. Having worked across the media and in content for the last fifteen or so years, I try to stay relatively up to date with the evolution of the sector overall. I no longer separate so-called traditional from digital media. The ecosystem consists of all...

Reading To Write

Reading Zadie Smith’s essays on authors like Nabokov and Eliot and Kafka, I am plagued by a question that, as an aspiring writer, I am a bit embarrassed by. And yes, I do call myself an ‘aspiring writer’, not because I haven’t written or I have just started writing, but more because I haven’t written the things that I want to that would enable me, at least in my head, to consider myself an established writer. Like an actual book. Anyway, I distract easily. The question that that bothers me, when it makes its distant presence felt is: do I really want to read the books she references to get...