Recently, I had an interesting back and forth with a friend who is media owner, debating the merits of the different revenue models available to us, including subscriptions, paywalls and the like. In my mind, the main challenge with all of this is that the data and information we have on these is primarily from the US, which is a very different market. I still contend that an American media consumer is more included to pay for content that an African consumer, regardless of the country, including South Africa. This is partly due to priority and means. I reckon, on the list of things many of...