Recently, I had an interesting back and forth with a friend who is media owner, debating the merits of the different revenue models available to us, including subscriptions, paywalls and the like. In my mind, the main challenge with all of this is that the data and...
The music industry was ground zero when it came to digital disruption but, over the last decade, has found a way to revive itself. Major labels have stakes in streaming services, like Spotify and, for a while, the 360-deal was all the rage. For independent labels,...
According to Technopedia, “Media is the plural form of medium, which (broadly speaking) describes any channel of communication. This can include anything from printed paper to digital data, and encompasses art, news, educational content and numerous other forms of...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
