The world has become increasingly data driven and, whether we like it or not, we are leaking personal data at an alarming rate, consciously and unconsciously. And companies are mining this data to try and determine what are the best products and services to create and provide us. Investopedia defines data mining as: “a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs....