There’s something about a well-told story that gets me every time. And, today, as consumers, we want to hear stories that truly resonate with us, as opposed to typical marketing mumbo jumbo. I connect with stories. Like a great bass line in a song, a good story hooks...
I have always loved sneakers but my collection has generally been functional. I’d buy a couple of pairs, wear them till they fall apart and then replace. A friend of mine is a serious head though, particularly Air Jordans, and has a wardrobe with boxes upon...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
