Merchandising for football clubs (soccer for the Americans) is massive business. The various brands pump much development into securing sponsorship deals with the football clubs that are spread across the globe. Premier League, Serie A and La Liga clubs are now global brands and push out thousands of football tops throughout the world. Take one of the big teams globally and you’ll find that people, like me, will have home and away kits, as well as alternatives, tracksuits tops, etc. We are in a World Cup year and have just come out of the Africa Cup of Nations so national kits are also in...

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