"Attention is a resource—a person has only so much of it."Matthew Crawford Social media, over the last decade, has put 'attention' at the heart of everything we do. This is especially the case when you consider the sheer vastness of the digital noise that we create every day, including posts like this. Our value is often seen to be determined by numbers - followers, likes, comments, fans, pageviews, hits, etc. The birth and proliferation of the 'influencer' is a result of this. Attention has become a commodity In an interview with the legendary US radio host Angie Martinez, rapper J Cole...