It is the FIFA World Cup in Brazil and, in addition to there being the opportunity to be absolutely gluttonous with football, but the different brands attempt to put their best foot forward to capture our attention and pockets. Football is big business and companies pay millions of dollars to be a part of the spectacle. For the sports brands, the competition is to adorn the bodies - and feet - of the football players in the hope that, if my favourite player is wearing their brand, I will be more inclined to interact with it. Last world cup, in 2010 in South Africa, I posted on Nike Football...