Radio continues to be a primary media platform in South Africa, and across the continent, probably more so than the print media, whether magazine or newspaper. I have been tempted to dabble in the space over the years and had illusions of being a radio producer many moons ago. I have had ample opportunity to be on the mic as a guest in my various guises from poetry to working at Destiny Man.

And then, a couple of months back, Thabo “T-Bose” Mokwele asked me to guest host his show on Kaya FM while he was away on holiday. Having worked in and around the media and entertainment spaces, I have never been under the illusion that, while what is put forward is often polished, the work behind the scenes is always intense. Doing Thabo’s show was a reconfirmation of how being on air is hard work and a craft in itself. So, it was a bit daunting to be asked by a friend and colleague, Timothy Maurice Webster, to guest host his show Unbranded on CliffCentral – the online radio platform created by Gareth Cliff in his quest to push what he has defined ‘Unradio’. Ironically, I was under the impression Timothy wanted me on as a guest, only to realise the extent of what I had agreed to the day before I was to go on.

So I enlisted the support of my business partner Gerrard Foster and we spent an hour talking the evolving music industry, branded entertainment, the media and the like. It was a very chill experience and I would like to think that we unpacked some interesting and relevant information. I won’t say the radio bug has bitten but there is a growing itch to possibly explore this space more.

Here’s hoping you enjoy.


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About Kojo Baffoe

Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.

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