He may have started in the entertainment industry as a rapper but, over the years, he has built on each of his accomplishments and reached for new spaces. Once simply an emcee, now Proverb flits effortlessly between platforms – including television, radio and live events – whether it is hosting Idols, All Access and Channel O or presenting on radio and performing on stages. He is simply one of the hardest working individuals in the entertainment industry and a humble, warm and good person to boot. Which is why, when I got a call from his team to do a cameo in the video for his song Writers’ Club (which features Tebogo Moloto), I agreed without knowing the video concept.

Shot in Soweto and set in a post-apocalyptic world, the video featured a number of prominent writers, namely Lebo Mashile, Angus Gibson, Jerry Mofokeng, Napo Masheane, Libby Doughtry and Amunishn. It was an honour to be included with these accomplished individuals and to be involved in something that Proverb has created. Writers’ Club is a wonderful ode to those who still respect and love the art of writing. Having seen the storyboards, participated in the shooting process and then seeing the final product, it is a great testament to the creativity of director Tebogo Malope and the team behind Proverb.

The video is finally out. Let me know what you think.

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About Kojo Baffoe

Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.

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