In October 2021, Facebook experienced an outage which also meant that Instagram and Whatsapp also went down. And everyone turned to Twitter to complain. In early February 2022, Twitter also experienced some problems with loading Tweets. When these outages happen, I am always reminded of discussions I have had, over the years, with various corporate and media platforms on the importance of owning your platform – in other words a website that you pay for - and using social media as a way of amplifying your stories. Social media has become pervasive in ways that we initially couldn’t imagine....