Finding New Balance

There’s something about a well-told story that gets me every time. And, today, as consumers, we want to hear stories that truly resonate with us, as opposed to typical marketing mumbo jumbo. I connect with stories. Like a great bass line in a song, a good story hooks me totally. I like sneakers. I collect them, but my collection has always been functional, from my North Stars and Gypsies in the 70s and 80s to my British Knights, Adidas Sambas and Shelltoes, Converse All-Stars, Jack Parcells, Pumas, etc in the 90s and 00s. When I was a sprinter, a couple of lifetimes ago, my spikes were Nike....

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Adidas’ Stan Smith Is Back

I have always loved sneakers but my collection has generally been functional. I'd buy a couple of pairs, wear them till they fall apart and then replace. A friend of mine is a serious head though, particularly Air Jordans, and has a wardrobe with boxes upon boxes stacked. In the last two years, I’ve been gradually acquiring a little sneaker game, building a collection based primarily on nostalgia. I tend to lean towards kicks I wore growing up, including the Adidas Samba and Superstar II (shell toes), Nike Air Force 1 and Cortez, Puma Clyde, etc. The list of desired additions to collection...

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STR.CRD 2012 – Urban Youth Culture

When it comes to hip hop and its influence on culture and lifestyle, the story of how Run DMC got – the first for a rap group - $1million endorsement deal from Adidas which eventually included their own line is legendary. In the book, The Big Payback: The History of the Business of Hip Hop, Dan Charnas talks of how Lyor Cohen convinced Angelo Anastasio, Adidas US marketing executive, to come see Run DMC perform at Madison Square Garden during their Raising Hell tour. One of their great hits was the homage to the shell-toe, My Adidas (for the young ones reading this) Charnas writes, “The...

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