Win With FB.BD: Fish Eagle

Part three of the competition to win a 2 days for 2 in Cape Town, including visiting a distellery. This one is about Flight of the Fish Eagle. It draws its inspiration, ethos and branding from the African Fish Eagle … “our proudest symbol and represents everything our naturally superior brandy stands for: stealth, strength and bold confidence.” It is double-distilled in handmade copper pot stills, aged for three years in French air-dried oak barrels and has no additives or preservatives. In keeping with the natural spirit, Fish Eagle is involved in the Endangered Wildlife Trust’s Birds of...

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Re-Branding Brandy

My father was a brandy man for years. As a result, I always associated it with grown-ups. He would sit with his friends deep in debate around politics, Africa, economics, etc, some Ellington, Miles, Basie and the like playing on the record player with a bottle or two of brandy in the mix. When I started drinking, getting some brandy was a novelty. It felt like I was becoming a man. Truth be told, that was years ago and I shifted off the brandy in my 20s and have never really gone back. I have been following, with interest, how brandy brands have been working to change the stereotypes that...

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