Battle of the Football Ads

Jun 17, 2014 | ,

It is the FIFA World Cup in Brazil and, in addition to there being the opportunity to be absolutely gluttonous with football, but the different brands attempt to put their best foot forward to capture our attention and pockets. Football is big business and companies pay millions of dollars to be a part of the spectacle. For the sports brands, the competition is to adorn the bodies - and feet - of the football players in the hope that, if my favourite player is wearing their brand, I will be more inclined to interact with it. Last world cup, in 2010 in South Africa, I posted on Nike Football...

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Nike Lights Up Joburg City

Jun 27, 2010 | ,

Adidas is the official FIFA partner at the 2010 FIFA World Cup™, the other sports brands, namely Nike and Puma, get mileage on the field through the sponsoring of the different national teams. The battle for our attention by these brands is always ferocious and has inspired some of the most innovative and daring guerilla marketing the world has seen over the last few years. While Adidas dominates anything FIFA-related for this World Cup™, Nike has been pushing aggressively and this is most evident with their massive advertising installations in Johannesburg city. They have created a massive...

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