When it comes to hip hop and its influence on culture and lifestyle, the story of how Run DMC got – the first for a rap group – $1million endorsement deal from Adidas which eventually included their own line is legendary. In the book, The Big Payback: The...
About Kojo Baffoe
Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, Kojo is the proverbial slashie, the professional ‘jack of all trades.’ He is an entrepreneur, writer, facilitator, content architect, former men’s magazine editor and speaker. He has a Bachelor of Commerce (1994) with majors in Economics, Marketing and Business Administration from the former the University of Natal (Durban), now University of KwaZulu-Natal.
