Of Ghanaian/German heritage, raised in Lesotho and currently based in Johannesburg, South Africa, I consider myself the proverbial slashie, a professional ‘jack of all trades.’
Over the years, I have worn many hats including entrepreneur, writer, facilitator, content strategist, magazine editor, radio talk show host, project manager, events manager and speaker. At heart, I am a storyteller.
I am the author of Listen To Your Footsteps, a collection of essays, thoughts and poems that are reflections on my journey to date and the lessons that I have learned, and continue to learn along the way.
I host the Listen To Your Footsteps podcast, in which I have conversations with Africans on design, creativity, parenting, mental health, craft, writing, music, advertising, art, media, literature, fashion, comedy, entrepreneurship, anthropology and life’s lessons.
I also produce the Zebra Culture by Kojo Baffoe newsletter where I curate what I consider interesting, insightful content on life, from an African perspective.
Recent Posts
Music writing is not easy
I wrote this for a print magazine but it was rejected and I wrote something else for them so figured why not share it here. Writing a column is a funny old thing. In the days when print was the be-all and end-all, being asked to write a column was akin to being given the holy grail. Or at least a...
Media, content, streaming and the like
Recently, I had an interesting back and forth with a friend who is media owner, debating the merits of the different revenue models available to us, including subscriptions, paywalls and the like. In my mind, the main challenge with all of this is that the data and information we have on these is...
Why I watch the Tour de France every year
Recently I tweeted something about the Tour de France, having just finished watching highlights of the day’s stage and a friend responded, with “Still with the #TourdeFrance. Requesting the original thread about how you fell in love with it.” In my early days on Twitter, I did a series of tweets –...
What would happen if your website disappeared?
I started my website in 2009 and, albeit erratically, have shared writing and thoughts on a wide range of topics on it since then. There was my ‘tech journo’ phase when I was plugged into that world and wrote posts on launches, new gadgets, innovations, etc. In fact, one of my first posts was on...
Book Extract: Trying to remember
This is the fourth in a series of extracts from my book Listen To Your Footsteps, a collection of reflections and essays on fatherhood, identity, loss, creativity, etc. Memory is a funny old thing. You tell a story so many times, you start to question how much of it actually happened. With...
How To Work Better
In my post Owning Your Platform, I wrote about how, having written and worked for a number of media outlets and brands, a lot of my writing has disappeared into the ether. Fortunately, I have multiple folders with versions of some of the things that I have written. In the interests of ensuring...