All Entries in the "Sport" Category
Nike Lights Up Joburg City
Adidas is the official FIFA partner at the 2010 FIFA World Cup™, the other sports brands, namely Nike and Puma, get mileage on the field through the sponsoring of the different national teams. The battle for our attention by these brands is always ferocious and has inspired some of the most innovative and daring guerilla marketing the [...]
World Cup Predictions @ GIBS
On June 9th, I attended a Forum at the Gordon Institute of Business Science featuring Martin Tyler, Pedro Pinto and Duane Dell’Occa chatting about most things football. Martin Tyler is a legendary football commentator from the UK who has been commentating football since early 1980s. He also taught me football through high school (when I [...]
Nike Football vs Puma Football vs Adidas Football
It is football tournament season and one of the added joys of such periods, including Euro Cup, Africa Cup of Nations and, of course, the World Cup, is watching the sporting brands battle it out for our attention with elaborate, entertaining and inspiring adverts.
Nike: Write The Future
Nike just released its Write The Future ad with [...]
Nike’s Plastic Football Kits
Merchandising for football clubs (soccer for the Americans) is massive business. The various brands pump much development into securing sponsorship deals with the football clubs that are spread across the globe. Premier League, Serie A and La Liga clubs are now global brands and push out thousands of football tops throughout the world. Take one [...]
Sulley Muntari (AFF)
Being a Black Stars fan, I obviously admire many a player on the team, including Michael Essien, Stephen Appiah, John Mensah and Asamoah Gyan, as well as the young guard working their way into first team, after winning the FIFA U21 World Championship and helping Black Stars reach the Africa Cup of Nations 2010 Final.
That [...]
Mohamed Aboutrika (AFF)
Sadly unavailable for the Egypt national team at the Africa Cup of Nations due to injury, 31 year old Mohamed Aboutrika is a true African football phenomenon who has been dubbed the Egyptian Zinedine Zidane. Visionary and smooth on the field, he is a joy to watch.
Born into a poor, humble neighbourhood, Aboutrika joined the [...]
Yaya Touré (AFF)
The Ivory Coast, over the last decade or so, has had a number of wonderful footballers establish them on the international stage — the biggest is probably Didier Drogba. For me, one of the first names to gain prominence was Kolo Touré, who formed the backbone of Arsenal’s defense before his recent move to Manchester [...]
Africa’s Football Finest
For as long as I can remember, I have loved the beautiful game – football. I try to watch as much as I can and there are certain teams that I have supported since I was a child, like Liverpool and Bayern Munich. From a national perspective, it has always been Germany and, Africa’s first [...]
Kaizer Chiefs @ 40
For as long as I can remember, I’ve loved football. Growing up in Lesotho, my father would take me to the occasional games. He bought our first television when I was 11 but they didn’t always show the games that I wanted to watch. I am not that old, but I spent many an afternoon [...]
It’s About The Game
They don’t call it ‘the beautiful game’ for nothing. For some reason, intangible to many, there is something amazingly poetic about 22 men, on a football field, making a ball do things that go beyond the magical. It is the culmination of so much that happens before and beyond that very field of green grass [...]