Tartan With Tiger Of Sweden

Tartan With Tiger Of Sweden

Scotsman Ronnie McDonald is the menswear designer for Tiger of Sweden, the fashion brand started in 1903 by two Swedish tailors, Markus Schwarmann and Hjalmar Nordström, with a focus on suits. (In South Africa, they are represented by Brandgroup International.) In...
Storytelling With Louis Vuitton

Storytelling With Louis Vuitton

Louis Vuitton fascinates me. I have posted on them before, from the video they did with Yasiin Bey (on Muhammed Ali) and The Trunk, a book of short stories to streaming their fashion shows. They continue to delve into spaces and do things that engage with storytelling...
G-Star Presents RAW Episodes

G-Star Presents RAW Episodes

Brands have now realised that, beyond simply selling to us, they need to tell stories. As a result, more and more are building interesting platforms to create and curate content that both reflects their values as well as speak to the desired customer base. The Dutch...
Adidas’ Stan Smith Is Back

Adidas’ Stan Smith Is Back

I have always loved sneakers but my collection has generally been functional. I’d buy a couple of pairs, wear them till they fall apart and then replace. A friend of mine is a serious head though, particularly Air Jordans, and has a wardrobe with boxes upon...
Win A R500 Stylemology Voucher

Win A R500 Stylemology Voucher

Online shopping is becoming increasingly accessible both in terms of stores that deliver to South Africa as well as South African stores. Buying clothing online is a challenging one because of sizing but different platforms are finding different ways of dealing with...

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