Adidas is the official FIFA partner at the 2010 FIFA World Cup™, the other sports brands, namely Nike and Puma, get mileage on the field through the sponsoring of the different national teams. The battle for our attention by these brands is always ferocious and has inspired some of the most innovative and daring guerilla marketing the world has seen over the last few years. While Adidas dominates anything FIFA-related for this World Cup™, Nike has been pushing aggressively and this is most evident with their massive advertising installations in Johannesburg city. They have created a massive...
Nokia Ringaz Blog
Nokia just announced the launch of Nokia Ringaz Blog in South Africa and are looking for a blogger to join their team of bloggers. The selected blogger needs to be comfortable with scribbling thoughts, be open to initiating conversation and engaging with people. Nokia Ringaz is to become the heart of the community, its people, trends, products, etc and, therefore, the selected blogger needs to be passionate about technology - especially the mobile phone - but also be tuned into and interested in what is happening around them. If you feel you are that person: "There is no onerous list of...
Alicia Keys Keeps A Child Alive
In this day and age, artists can no longer exist in isolation from society, looking down upon the rest of the world from their luxurious surroundings. Many come from the very world we reside in and, for us to collectively progress, it is necessary that they play their part. Alicia Keys, known more as an award-winning singer, songwriter and producer, understands that her accomplishment can never be meaningful unless it is coupled with a commitment to assist and effect positive change in this sometime harsh world. At the core of this understanding and commitment is Keep A Child Alive (KCA)...
The more you give (7 in City Press)
I was always taught that we are because of the wider community that surrounds us. We pay much lip service to the concept of "motho ke motho ka batho", but that is a reality of life. To contribute to that community does not require much. For those who do not have money, there is time, work, or anything else non-financial at their disposal. For those with the financial means, it does not have to end there. This is what I explored in my column in City Press' 7 this last weekend... [more ... 7]
World Cup Predictions @ GIBS
On June 9th, I attended a Forum at the Gordon Institute of Business Science featuring Martin Tyler, Pedro Pinto and Duane Dell’Occa chatting about most things football. Martin Tyler is a legendary football commentator from the UK who has been commentating football since early 1980s. He also taught me football through high school (when I used to listen games on radio) and beyond, through his commentary. He is in South Africa working for ESPN. Pedro Pinto, also an extremely knowledgeable and experienced commentator is from Portugal but based in London, working for CNN. SABC’s football...
World Cup Music – 7 (City Press)
I write my column in 7 (City Press) in advance so I wrote this before kick-off of the World Cup. The concert has happened, the music is being played everywhere, especially in the stadiums. I was at the Ghana vs Serbia game and they had cheerleader / dancers getting down to Waka Waka. I wrote a post on the R.Kelly World Cup songs a couple of weeks ago and expanded on my views on this the World Cup Music in my column this last Sunday, titled It Is Here, But I'm Not Feeling It
